Can WayFinding Software Increase Your Business Profits? | Best WayFinding Software

Google maps can find the cafe or hospital near you, but how would you find the office on the 12th floor of the building? Wayfinding software is the answer!

If you are lost outdoors, GPS can solely solve your problem. Even if you need to take something from your nearby store, you can check out Google Maps to see where the store is located. However, if you need to navigate the indoor space, maybe a mall or airport, GPS technology won’t function properly. That’s where indoor digital wayfinding software solutions come into play!

From aviation to retail, nearly every industry can benefit by integrating digital wayfinding software in their indoor locations. In this article, we will be discovering different ways you can use the wayfinding software solution for your business to enhance your profits.

Let’s WayFinding!

How Can WayFinding Software Enhance the Visitor/Customer’s Experience?

The technology of digital wayfinding uses software like DirectBean to make the exact interactive map of a particular area. These indoor maps are quite useful for the customer/visitors to find out exactly what they need, whether a specific product or store or facility.

The interactive wayfinding software is most often seen in large establishments with high traffic like universities, malls, museums, airports and amusement parks. Businesses worldwide use wayfinding apps/software to guide their visitors and customers in difficult to navigate spaces.

●       You Are Attracting More Customers

Customers always like those businesses that offer them greater value. If you can offer digital wayfinding that offers detailed information and answers the customer’s questions, you will find that customers will keep approaching you again and again.

Along with the amazing features, some wayfinding software also allows you to offer discounts to the customers who access your software on their mobile devices.

●       More Customer Interaction

More interaction means you are building a strong connection with the customer. WayFinding solution allows the users to go through the unknown spaces easily and allows them to identify the exact location, which helps them familiarize themselves with the environment. Also, it encourages them to explore your establishments even further.

●       Helpful Navigation

If the customers/visitors can’t find a good direction online, it can ruin the overall customer experience and impact your business’s traffic, visibility, and total revenue. When customers/visitors use the kiosks, they have to remember the directions, resulting in losing anyway. However, with the wayfinding software, you can take your services one step further. With the help of the wayfinding app, customers can navigate all of your facilities on their own.

●       Customization and Personalization

One of the pitfalls of static advertising (billboards/advertisement) is that every customer gets similar information. But, when you individualize the customer’s journey and messages from your business, you can increase the customer’s satisfaction and generate more interest; for example, giving tailored recommendations according to people’s preferences. This is how top wayfinding software creates unique and extraordinary opportunities for your customer journey, which wouldn’t be possible with another medium.

How to Start Using the WayFinding Software?

Any best wayfinding software gives your customers/visitors multiple contract points within your business. By incorporating your interactive wayfinding maps on various platforms and devices, customers will have an interconnected and integrated digital experience.

After getting your wayfinding software, you can implement it throughout the web apps, responsive mobile sites, and information kiosks. This way, your customers will select which solution is right at the moment, and they may be able to move from one interface to another if their requirements change.

Furthermore, you have to identify your needs as well. For example, a retail space or a mall has the separate mapping and wayfinding needs as compared to the airport. You can also think of different options like QR code scanners, SMS marketing or interactional kiosks.

Skyrocket Your Sales- Direct Bean Wayfinding Software

If you are looking for the best wayfinding software, consider Alpha Beans. We are helping businesses by offering them custom designed and interactive wayfinding software.  DirectBean software boosts the business revenue by rocketing sales. We believe in building collaborative relationships and offering a solution-driven approach to the clients that will best serve their needs.

Are you ready to grow your business? Give us a call now!